Natural fragrance, the charm of fragrance marketing

March 03, 2021

Natural fragrance, the charm of fragrance marketing

Sensory physical fitness is the target of receiving marketing, and fragrance marketing is a sensory marketing aimed at smell.

See the display and marketing environment of the product, hear the introduction and description of the product, touch the material and operation of the product, taste the taste and taste of the product, smell the smell of the product and the marketing environment.

These are all three-dimensional operation techniques of commodity or thing marketing, and one or more of the five senses must be possessed in order to achieve true marketing.

Humans can recognize about 10,000 different odors.

The sense of smell can affect 75% of our daily emotions. In addition to sight, smell is the most important sense we have.

The close connection between the olfactory glands (responsible for recording smells) and the limbic system (managing emotions and memories) is the power behind our sense of smell.

The smell receptors in the nose are directly connected to the brain regions responsible for memory and emotion. This is why a scent has the power to take you to a certain time and place, and to associate it with a certain memory or feeling.

We were able to recall smells with 65% accuracy after one year, compared to only 50% visual effects after three months.

Whether in nature, home or business environment, smell will leave unforgettable memories, and it will also affect people's judgment and behavior.

Odor can affect behavior and trigger memory almost instantaneously.

The smell will bring unforgettable memories, so the exclusive fragrance can represent a person's temperament and impression, as well as the image and value of a brand.

Scent marketing is more than just spreading a pleasant fragrance in the space environment or on people. It has certain characteristics and symbolism.

From personal characteristics and business environment, from retail spaces such as fashion stores and pastry shops to commercial environments such as cars, airplanes, high-speed rail, office buildings, exhibition halls, hotels, etc., fragrance can be unforgettable with its products, marketing methods and Brand characteristics are closely linked.

Scent marketing is an art, it can amplify the value of a company's brand image, marketing information and target audience.

When the smell is combined with other marketing cues, it can establish a lasting connection between the brand experience and the consumer.

The sense of smell is the most powerful and emotional of all senses.

Scent marketing is a pleasant way to remember you or your brand, and be able to quickly accept other marketing strategies, and be willing to stay longer for this.

In the current fiercely competitive business environment, creating experience memories and emotional connections with consumers is the key to winning consumers’ consumption and lasting brand loyalty.

By using scent traits, brands can connect with consumers on a deeper emotional level, resulting in a more memorable and fresh experience.

Incorporating scent into the brand can allow consumers to have a subtle influence on the brand, and a specific and correct environmental scent can improve the consumer experience and sensory value.

Creating a comfortable and positive environment allows consumers to stay for more time, thereby creating more consumer experience for consumers and creating more marketing opportunities for marketers.

The characteristics of living alone and the correct scent can enhance personal value and brand image, create a pleasant and pleasant environment, and distinguish it from other brands and spatial environments.

The emotional power of marketing comes from the correct and distinctive fragrance.

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Author:

Ms. Judy Tang

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info@sz-dituo.com.cn

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